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Thursday, November 22, 2012

Political Parties Need Rebranding

by Phyllis Schlafly | November 21, 2012

Dozens of explanations have been offered by people who think they are savvy about politics to explain why Mitt Romney lost and Barack Obama was reelected despite his many unlawful actions and the high unemployment figures. I toss into the mix my view that the two major political parties need rebranding.

Obama’s massive negative TV advertising rather successfully branded Romney and the Republican Party as rich guys who can’t empathize with ordinary hard-working Americans. In fact, Obama grew up enjoying a pampered lifestyle attending elite schools and colleges and now is rich, too, with his wealth and lifestyle coming from the taxpayers.

Nevertheless, when the pollsters asked the question, “Who is more in touch with people like you?” Romney lost to Obama by ten points. Why is it that Romney didn’t seem to relate to middle-class Americans?

We can’t blame only Romney’s country-club persona for the psychological barrier between him and the bloc of middle-class Americans whose votes he lost. We must also blame the Republican Party’s devotion to policies that allowed, even encouraged, several million well-paying manufacturing jobs to go overseas, leaving behind empty buildings in crucial swing states.

Read this excellent essay at Eagle Forum...

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